With all the hard work that goes into opening a brewery, one might wonder how we here at Dockside Brewery cope. You might think that we simply drink our brews to get us through and that’s not far from the mark. But last weekend we spent time fulfilling our other passions, we love to commune with nature on the running trails. We fell in with a rough crowd, The Hash House Harriers. A group with the self imposed motto, “A drinking group with a running problem”. To us here at Dockside Brewery it sounded like a perfect fit. Run a little, drink a little, and run a little more. But oh it was so much more than that. This great group of men and women love to brew, camp, and take to the woods for a good time.
We also had the opportunity to provide some libation by bringing in a few kegs of our beers for the group to try. I have to tell you that the reception to our “Anal Probe — Jalapeno Mexican Cerveza”, and our “Death By Chocolate XX Chocolate Stout” was incredible. The kegs floated in a few hours. Our AAA—Amber Ale was gone in a flash. We received high praises on the names and branding as well.
For a good time, great people, and a lot of beer, I would highly suggest you find a local hash group and get your run on. If not, at least start looking for Dockside Brewery beers and get your drink on.
Well, beer is the 8th wonder of the world. No, it’s not? Well it should be. Let me tell you a little story.
Once upon a time (at least the 5th millennium BC), in a land far, far away (Ancient Egypt and Mesopotamia), man accidentally created beer. The story goes, a group of starving Egyptians were gathering grains to eat. They stored them in pots and outdoors and eventually the rain filled the pots of grain. The sun smiled upon the little pots of grain and rain and created wort. Wild yeast, you gotta love wild yeast, fermented the mixture and beer was born. And the heavens smiled upon man and man was happy.
Some say beer kicked off the agricultural revolution, ending starvation, and bringing levity throughout the land. Ancient beer has been proven to also contain a natural antibody that may have saved many a life. All this occurred by drinking a yummy glass or ten of beer. Hurray for beer!
And remember, a vote for Dockside is a vote for beer. Tune in next time for more beer banter at http://DocksideBrewery.com. Goodnight everyone…
OK it is not a real joke or even the start of a joke, but why not? The craft beer industry is exploding and interest is global. Everywhere I go, I hear people talking about this new brewery or that new beer. Interest in our website http://www.docksidebrewery.com has been through the roof, flooding us with requests for our beers, and interest from job seekers and investors. It seems everyone wants to be a part of the craft beer industry. Why is the passion dying out for industry insiders? When speaking with industry insiders, such as craft brewery owners, craft brewers, and distributors, their passion for the product has turned to the hard cold reality of running any other mundane manufacturing operation.
I agree that breweries are supposed to be profitable. They are businesses and like any other manufacturing company, breweries are concerned with production, demand, marketing, supplies, taxation and the million other things that can trip us up on a daily basis. However unlike other manufacturing companies people in the craft beer world are drawn by passion, dreams, and the love of craft- beer. When was the last time you overheard someone that was speaking about the tires coming off the assembly line at work with passion? Craft brewing is exciting, craft brewing is rewarding but most of all craft brewing is supposed to be fun.
Should we let craft brewing go big business? Should we let craft brewing become another ordinary manufacturing product?
We are Dockside Brewery and we want to keep craft beer and the manufacturing of craft beer fun and exciting. But we can’t do it alone. If you love craft beer, be passionate about it, shout it from the rooftops. But please don’t take it to seriously, let us worry about that.
While doing market research at a local beer and wine store recently an interesting conversation was started amongst friends. It is the age old question that has vexed every product since the dawn of commerce. What are consumers looking for when they are thinking of trying a new beer? More importantly for us, how do you attract customers to your product?
We at Dockside Brewery know we have beers that are of superior quality, with excellent taste. We have put a lot of time into our branding and labeling and have worked hard to come up with unique names for our beers (we are of course the brewery that gave you Anal Probe Jalapeno Cerveza). All of our efforts have been directed at attracting new customers of course. You can view our lineup at http://www.docksidebrewery.com/beer.php . Do these products spark your interest?
Hundreds of new beers line the aisles at your local beer and wine shop, what draws your attention? What makes you open your wallet and grab for something new? If you have never heard of a brewery or a particular beer what makes you say “I want to try this one”?
CEO – Dockside Brewery Inc.
While we here at Dockside Brewery love and support craft beer 24/7, May kicks off the biggest show of appreciation for the craft beer world. It all starts in San Diego with the World Beer Cup. Like the Olympics, this competition is not a yearly event and breweries everywhere are preparing to go head-to-head with the best in the industry. Who will take home the coveted gold? The winners will be announced at the next great May engagement, the Craft Brewers Conference. Thousands of brewing professionals will converge in San Diego, California for the conference and BrewExpo America®, the largest tradeshow in the US for the brewing industry. This week long craft beer extravaganza kicks off May 1–2 with the judging of the World Beer Cup. This is followed by the Conference and Expo, May 2–5, and culminates in the award presentation of the World Beer Cup at the Craft Brewers Conference Gala Awards Ceremony and Dinner. Don’t miss out on this huge craft beer week!
Even if you can’t manage a week in San Diego, don’t knock yourself down and out for the craft beer celebration. American Beer Week starts May 14, celebrating small and independent craft brewers, their beer and culture. Find out how your town is celebrating by visiting craftbeer.com, where there is a listing of events from around the country. Raise a pint with Dockside for the month of May, celebrating what we love most!