OK it is not a real joke or even the start of a joke, but why not? The craft beer industry is exploding and interest is global. Everywhere I go, I hear people talking about this new brewery or that new beer. Interest in our website http://www.docksidebrewery.com has been through the roof, flooding us with requests for our beers, and interest from job seekers and investors. It seems everyone wants to be a part of the craft beer industry. Why is the passion dying out for industry insiders? When speaking with industry insiders, such as craft brewery owners, craft brewers, and distributors, their passion for the product has turned to the hard cold reality of running any other mundane manufacturing operation.
I agree that breweries are supposed to be profitable. They are businesses and like any other manufacturing company, breweries are concerned with production, demand, marketing, supplies, taxation and the million other things that can trip us up on a daily basis. However unlike other manufacturing companies people in the craft beer world are drawn by passion, dreams, and the love of craft- beer. When was the last time you overheard someone that was speaking about the tires coming off the assembly line at work with passion? Craft brewing is exciting, craft brewing is rewarding but most of all craft brewing is supposed to be fun.
Should we let craft brewing go big business? Should we let craft brewing become another ordinary manufacturing product?
We are Dockside Brewery and we want to keep craft beer and the manufacturing of craft beer fun and exciting. But we can’t do it alone. If you love craft beer, be passionate about it, shout it from the rooftops. But please don’t take it to seriously, let us worry about that.