While doing market research at a local beer and wine store recently an interesting conversation was started amongst friends. It is the age old question that has vexed every product since the dawn of commerce. What are consumers looking for when they are thinking of trying a new beer? More importantly for us, how do you attract customers to your product?
We at Dockside Brewery know we have beers that are of superior quality, with excellent taste. We have put a lot of time into our branding and labeling and have worked hard to come up with unique names for our beers (we are of course the brewery that gave you Anal Probe Jalapeno Cerveza). All of our efforts have been directed at attracting new customers of course. You can view our lineup at http://www.docksidebrewery.com/beer.php . Do these products spark your interest?
Hundreds of new beers line the aisles at your local beer and wine shop, what draws your attention? What makes you open your wallet and grab for something new? If you have never heard of a brewery or a particular beer what makes you say “I want to try this one”?
Your thoughts?
Cheers,
Bill Maestretti
CEO – Dockside Brewery Inc.
bill@docksidebrewery.com
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Won’t split hairs but American IPA is exactly that. British IPA was the oirnigal and there were/are some damn good examples of it before Uncle Sam started putting 100 tons of hops into the mash. Burton White Shield being probably the best example I can think of. Anyway, off to our Glasgow haven of the Bon Accord this afternoon to sample some of their Yorkshire Beer Fest offerings. I understand Diablo IPA by Summer Wine and Elland Beyond the Pale both ready to go. Cheers.
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The new bottling (bottle ceonitidnod) of Jaipur is better IMO.Jaipur is virtually the same beer as Punk IPA as Martin Dickie (half of Brewdog) was at Thornbridge at the time when they were developing this beer.Personally both Punk and Jaipur are a million times better on draught than in the bottle. For me Punk (on cask or Keg) has always been a bit better. And out of Thornbridge’s regualr ales I prefer Kipling.Those passion fruit flavours are from the Nelson Sauvin hops.
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its terrible here in TX there are a ton of menxcais and they put lime in everything so there are a ton of people here that love it. i hate it i think its a watse of space of the beer shelf. They say dont fruit the beer but i think Blue moon is a damn good beer if ur just drinkin a couple of them. Not like shock top or w/e its called that taste like orange koolaid or some shit. Beer is awsome i love it and this is just not beer.
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That’s an igneniuos way of thinking about it.
good point
I saw that you mentioned National Beer Day (perhaps by msakite) in your article. I just wanted make sure everyone knew that International Beer Day and National Beer Day are two very different holidays. There are a lot of unofficial random beer drinking holidays in the US. New Beer’s Eve April 6thNational Beer Day April 7thNational Homebrew Day May 7thAmerican Craft Beer Week Starts on the 3rd Monday in May and goes for a weekInternational Beer Day Aug. 5thNational Beer Lover’s Day Sept. 7thNational Drink a Beer Day Sept. 28thAmerican Beer Day Oct. 27th National Beer Day (April 7th) is the only with with a historically significant date. April 7th is National Beer Day here in the US. In 1933 during the prohibition era, the Cullen-Harrison Act was signed into law by President Franklin Roosevelt on March 23rd. That law was enacted on April 7th allowing the brewing and sale of beer in the United States again as long as it was < 3.2% (4% ABV). It's said that people waited in line overnight on April 6th outside Milwaukee breweries in order to legally buy beer for the first time in over 13 years. As a result, April 7th is known as National Beer Day and April 6th is called New Beers Eve. National Beer Days around the world March 1st IcelandApril 6th EnglandApril 7th USAApril 23rd Germany
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While it is nice to have all the speculation, and our anmuoncenent does not give much background on why we are experimenting, I assure you we are not trying to “re-invent” anything, nor are we suffering any kind of crisis with Cascade hops. We found a creative formulation change that produced a Mirror Pond that tasted different; good but different. Is this a direction we should think about going (after all, it has already been pointed out, evolution is good.) or not? We never want to assume we are “good enough”. In either event it is always nice, and fun, to ask those whose opinions we value the most, our customers. We have held these “polls” before at our pub and customers have gotten quite a kick out of it, and we got some valuable information. I’m interested in your opinion as well. Be sure and let us know.Cheers,Gary
It’s probably less about “improving” or “fixing” and more about delnaig with a heavily Cascade-reliant beer, unfortunately. I figure they’re probably experimenting with high alpha bittering and maybe supercharged aroma to save on hops. Hopefully they don’t stray to far from the original formula. Mirror Pond is probably one of my favorite pale ales ever.
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“We are always lokniog at ways to improve our beer, this includes our flagship brand Mirror Pond Pale.”That’s what I’m inferring from, but it’s entirely possibly as well that it could be a new beer based on MP.(I should be getting an email response from the Brewery sometime this weekend, BTW.)Good points though, Jeff I guess I’m having a “New Coke vs. Coke Classic” kind of flash.
A perfect reply! Thanks for tkaing the trouble.
FFS, an english vsorien of the American IPA! WTF!!! Bottled real ales don’t cut the mustard imo. Jaipur on cask is, imo, of of the best beers in the world, but in a bottle it just doesn’t have the same impact.I really hope we don’t go the way of the yanks and completely forget about balancing flavours and instead just go for mega strength and hoppiness. It soon gets dull.I call it vindaloo syndrome.On cask thornbridge’s beers are unsurpassed imo, certainly Brew Dog are nowhere near.
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ABA is considered American Strong Ale = you might want to do a vateiry pack,keep in mind though Rogue speciality beers typically only come in a larger bottleTo answer your question my fave is Dead Guy Ale it also comes in 12oz bottles
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Thanks for updating, Gary! I apatecipre your taking the time to do so.I’d never seen one of these customer polls before, that’s why it was blogworthy to me. Ultimately, evolution is a good thing, and I didn’t mean to get all reactionary as much as I did at first. I’ll be interested to see how things turn out, for sure.
I guess I don’t have my facts right. All I did was repeat what was reptroed in the local news at the time, that Old Stock was being discontinued. I remember people scrambling to buy up the last cases of it around town. Maybe it’s back by popular demand. I don’t know. I never drink the stuff and haven’t heard anything since.We should get my brother on the case and have him send Molson an email. He’s our local email consumer watchdog.
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Passion, association, consider, do not ever unify buyers as much as a well known hatred for the purpose of some thing.