While doing market research at a local beer and wine store recently an interesting conversation was started amongst friends. It is the age old question that has vexed every product since the dawn of commerce. What are consumers looking for when they are thinking of trying a new beer? More importantly for us, how do you attract customers to your product?
We at Dockside Brewery know we have beers that are of superior quality, with excellent taste. We have put a lot of time into our branding and labeling and have worked hard to come up with unique names for our beers (we are of course the brewery that gave you Anal Probe Jalapeno Cerveza). All of our efforts have been directed at attracting new customers of course. You can view our lineup at http://www.docksidebrewery.com/beer.php . Do these products spark your interest?
Hundreds of new beers line the aisles at your local beer and wine shop, what draws your attention? What makes you open your wallet and grab for something new? If you have never heard of a brewery or a particular beer what makes you say “I want to try this one”?
CEO – Dockside Brewery Inc.